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Offscript.

Made to stop the scroll.

Social Campaign Collection
2026Self-initiated concept
01 / The idea

Made to stop the scroll.

An independent collection of advertising concepts for beauty, architecture, and creative services. Six executions translate distinct brand voices into Instagram, Facebook, and TikTok placements. Engagement figures are illustrative mockup data, not campaign results.

Social art directionCampaign designAdvertising
02 / Creative direction

Every detail,
with intention.

Editorial photography meets precise typography, expressive colour, and concise copy. Each placement is composed for its format: product launch, carousel, story, lead generation, event promotion, and vertical video storyboard.

Concept deliverables
  • Instagram feed, carousel & story concepts
  • Facebook lead & event advertisements
  • TikTok vertical storyboard
  • Platform mockups with illustrative engagement

An interactive concept with fictional content and local demo data. It does not process real purchases, payments, or messages.

03 / The approach

How the concept
came together.

We explored how editorial photography, expressive colour, and precise typography can carry a whole campaign without leaning on any single platform trend.

  1. 01

    Six brands, six temperatures

    Each brand starts from a different emotional register — warm, precise, playful — so one method can prove it works across very different voices.

  2. 02

    Compose for the format

    Feed, carousel, story, lead, event, and vertical video each get their own composition logic: safe zones, reading rhythm, and the one element allowed to speak loudly.

  3. 03

    Mockup with honesty

    Placements are dressed in platform-accurate chrome with illustrative engagement data, clearly labelled as mockup content — a campaign you can judge, not results we claim.

Keep exploring
Forma.

Architecture Studio / Independent concept